Over 25% of People Click the First Google Search Result - As if you didn’t know that already….
A study of billions of search results finds over a quarter of Google searchers click on the first organic result. The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study. Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs. Average CTR falls sharply after position one, the study finds, with the second and third positions having a 15% and 11% click-through rate respectively.
Unsurprisingly, the tenth position in Google has an abysmal 2.5% click-through rate.
Beyond that, it’s well known users rarely venture into the second page of search results.What’s less known are the massive differences in clicks between the first ten organic positions. This study aims to further the understanding of CTR within the first page of Google search results. Here are more key findings from the study, with information on what could cause the CTR for position 1 to swing between from 13.7% and 46.9%.
Google Search Click-Through Rates.
It’s particularly important for SEOs to understand how the CTR of Google search results can be impacted
After all, many SEOs’ jobs involve ranking content on the first page of Google.
More crucial than ranking is driving traffic to those pages. What good is a first page result if no one clicks on it?
That’s where this study from Sistrix comes in, as it shows the amount of traffic generated by each position on page one varies wildly.
For example, a result in position #2 will generate an average of 3x more clicks than a result in position #6.
A result in position #1 earns a CTR over ten times higher than a ranking at position #10.
Results on the second page of Google have a CTR of less than 1% for each position. So this study only focuses on the first page of search results.