Project Name: Cronavia 2025 Global Relaunch Campaign

Objective:

The objective of the Cronavia 2025 campaign is to reintroduce Cronavia to the global market as a premier Swiss watchmaker with deep heritage and timeless elegance. Originally established in the 1960s, Cronavia is being relaunched as a luxury brand that fuses mid-century diving legacy with modern craftsmanship and design excellence.

This campaign will aim to:

• Revive and elevate Cronavia’s brand legacy.

• Position Cronavia as a luxury, heritage-driven watch brand.

• Generate demand and desirability among discerning watch enthusiasts and style-conscious consumers.

• Build strong brand identity and cultural cachet through storytelling, visuals, and exclusivity.

Target Audience:

1. Luxury Watch Collectors & Connoisseurs

Demographics:

• Age: 35–65

• Income: High-net-worth individuals

• Location: Global; key markets in Switzerland, Italy, France, U.S., Japan, and UAE

Psychographics:

• Passionate about horology and Swiss craftsmanship

• Seek rare, legacy-driven, mechanical timepieces

• Drawn to vintage aesthetics, brand history, and artisanal detail 

• Style-Driven Professionals

Demographics:

• Age: 28–45

• Income: Upper-middle to high-income

• Location: Urban, fashion-conscious hubs (e.g., Milan, New York, Tokyo, Paris)

Psychographics:

• • • Value timeless style over trends

    • Interested in discreet luxury and brand stories

    • Likely to invest in pieces that reflect personal identity and taste

    • Divers and Adventurers (Heritage Appeal)

Demographics:

• Age: 30–55

• Income: Middle to high-income

• Location: Coastal or nature-connected regions with diving/sporting culture

Psychographics:

• Appreciate durability, function, and technical reliability

• Attracted to diving legacy and rugged design of mid-century timepieces

• Often overlap with collectors or lifestyle buyers

Key Messages:

• Legacy Reborn:
  Cronavia returns with a revived collection rooted in its original 1960s Swiss diving heritage, updated with modern precision and materials.

• Swiss Craftsmanship:
  Every Cronavia timepiece is hand-assembled in Switzerland, using premium automatic movements and high-grade materials.

• Elegance with Edge:
  A sophisticated aesthetic blending sleek mid-century design with robust sport functionality—built for elegance, ready for the depths.

• Iconic Revival:
  The campaign reintroduces Cronavia as a forgotten icon of 20th-century dive watches, rediscovered and refined for a new generation.

• Limited and Timeless:
  Each model is released in limited quantities, appealing to collectors who value rarity, integrity, and timeless form.

1. Campaign Channels:

• Brand Film & Heritage Mini-Docs:
  Cinematic video content telling the story of Cronavia’s original launch, rediscovery, and rebirth—filmed in locations like Naples, Geneva, and the Amalfi Coast.

• Digital Advertising:
  Highly curated campaigns on Instagram, YouTube, and Google featuring visuals of the watches in urban, nautical, and vintage Italian settings.

• High-End Print & Editorial:
  Placements in GQ, Monocle, Robb Report, WatchTime, and Wallpaper* Magazine. Full-page ads styled as 1960s heritage posters.

• Social Media & Influencer Seeding:
  Collaborations with stylists, watch influencers, fashion editors, and heritage collectors. Posts featuring wrist shots, 60s-inspired shoots, and storytelling reels.

• Website & E-Commerce Relaunch:
  Premium online experience with interactive heritage timeline, high-end product photography, and concierge-style shopping for collectors.

• Launch Event:
  Exclusive launch party in Milan or Rome, styled as a 1960s Italian cocktail soirée with vintage cars, diving memorabilia, and curated guest list of fashion press, collectors, and influencers.

Timeline:

Pre-Launch: July – September 2025

• Brand teaser campaign with vintage ads, mystery packaging, and influencer seeding

• Soft press previews and product photography rollout

Launch: October 2025

• Official launch with global digital campaign, website reveal, and Milan event

• First limited edition release (e.g., Cronavia Maré 1964 Edition)

Post-Launch: November 2025 – February 2026

• Focus on storytelling content, customer testimonials, and press features

• Drop second model series (e.g., GMT or Chronograph)

Budget:

To be defined across digital advertising, production, PR, and event expenses, with a focus on premium positioning and high-ROI brand equity assets.

KPIs:

• 10,000+ new website visits during launch week

• 2,000 qualified signups to the limited release waitlist

• Coverage in at least 5 major international watch or fashion publications

• 5x increase in Instagram engagement within 3 months

• Sell-out of first edition within 60 days

Unique Selling Proposition (USP):

Cronavia offers Swiss-made, luxury dive watches reborn from the 1960s, pairing timeless European style with modern craftsmanship. With limited releases, rich heritage, and elegant sportiness, Cronavia timepieces are made for collectors, adventurers, and icons of understated luxury.